Extras
Want to do better than your competitor? Offer something extra? It can be extra information, special gifts or even going the extra mile for your customer helps to increase your sales. Having more information gives the potential customer all the necessary details to make an informed decision. Having free gifts is pretty much a straight-forward incentive, but remember to keep it relevant, otherwise it really does not mean much. And there are always customers who put top customer service as one of the major reasons for sticking and buying from a vendor.
Content
This may be very obvious, unfortunately not every business owner put in enough effort to sell their products online. Just slapping all the product’s specification and features is sometimes insufficient. We can make it better by having sales videos (pre and after) to entice the reader, and always use an autoresponder to sign-up those visitors who are interested to find out more about new updates – even if you cannot sell to them today, at least follow up with them and eventually a sale might be yours. Also consider adding case studies of your customers who have successfullly used your product. This acts both as a testimony and pratical example on how your customer can benefit from the product.
Focus
Doing sales online is very competitive. You need to be on the focus, and preferrably concentrate your efforts on products that can bring you higher profit margins, or products that are more appealing to consumers. More important that the profits and products, we should place even more focus on our customers. Give them what they want at competitive prices, and offer them pre and after-sales customer service .The latter is very important as usually satisfied customers always return and recommended new customers to us.
Testimonies
A higher percentage of buyers rely on testimonies to buy products online. They reply on peers for opininions and product reviews for more informatoin and then decide is it worth buying. As a business owner, whenever possible, we have to publish a few testimonies by our existing customers to let the public know that our buyers are happy with the product. Do note that you should never fake the testimonies, because if you are ever exposed, your company brand and image will go down the drain. Therefore be honest and sincere, and make sure the products you promote are really good. A bad product will have a sale, but it will close the door for future sales from that same customer. A good product will have a happy customer, and eventually a testimony.
Sales Process
The easiest and the most important factor you need to implement on your website for your sales process. Make sure that all the links are working, test it out a few times to ensure that the sales process is logical and secure. Any broken links will result in lost sales for you, and frustration felt by the customers.
If you are marketing online, managing links can become a big problem and get out-of-hand when there is no proper organization, no statistics and no tracking of results. For business owners with a focus on internet sales, the wordpress plugin Thirsty Affiliates may be your answer. Check out the review and Thirsty Affiliates Discount Code.
The author, Lincoln, writes regularly on his main blog, Internet Marketing Stash, where he shares computing tips, internet marketing, gadgets, and SEO stuff. Occassionally he writes on inspirations and motivation material.